Is Google SEO Dead? The Strategic Shift to LLM Optimization
TL;DR 40% of Gen Z has replaced Google with ChatGPT for searches, forcing a fundamental shift from traditional SEO to LLM optimization where citations matter more than rankings. Key Takeaways: Traditional SEO metrics like rankings are becoming vanity metrics - AI citations are the new currency Success requires optimizing for conversational queries across multiple AI platforms, not just keywords Early adopters report 3x ROI and 5x higher conversion rates from AI-driven traffic A 70/30 hybrid approach works best - maintain traditional SEO while adding LLM optimization Implementation can start immediately with simple changes like answer boxes and trust signals Jump to full article .
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