SEO Strategy 2025: 21 Game-Changing Truths That Will Transform Your Business
TL;DR Traditional SEO tactics (keyword stuffing, buying backlinks, chasing rankings) are dead. Winners in 2025 focus on three-level authority (content, creator, publisher), entity building over link buying, and optimizing for AI assistants alongside Google. Key shifts: 40% of Gen Z uses TikTok for search, voice searches are 50% longer than text, and user engagement signals matter more than technical SEO. Smart businesses are building digital identities search engines instantly recognize, creating conversational content for AI platforms, and tracking AI citations instead of keyword rankings.
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